Rebranding for a Technical and Vocational organisation in Saudi. The Colleges of Excellence logo portrays the mission of the organisation. Using arrows pointing towards the centre to show the strategic location of the Kingdom attracting World-Wide partners. The arrows were designed in a way to have another meaning, it was designed to look like the palm tree leaves, a national pride of the Kingdom. A colourful logo reflecting the diversity and international reach. The typography has been selected to be simple and have the corporate feel, therefore not compete with the icon.
