We created the full identity for Ibrah Innovations, from naming to branding. The name combines Ibrah (Arabic for “needle” an essential tool in tailoring) with Innovations, symbolizing the brand’s blend of cultural heritage and forward-thinking creativity.
For the logo and branding, we drew inspiration from fundamental stitching techniques and the concept of innovation. Just like stitching patterns, the identity is precise yet versatile, designed to adapt and play while staying true to its core. With up to seven interchangeable logo variations, the branding itself embodies innovation, flexible, modern, and rooted in craftsmanship.
