The logo was inspired from the Thamudic inscriptions curves and lines. An abstract of Jubba’s map were added too in gold colour.
The branding elements were inspired from how ML7A (Malha Al Thamudiya) used to engrave her name on the rocks.
Jubbah, located north of the city of Ha’il is the most famous rock art site in Saudi Arabia.
The rocky mountains of Jubbah city are repositories of the lifestyle, the evolutionary phases and the language of the Thamudites — the ancient Arabian tribe that occupied the northwestern Arabian peninsula between the late eighth century BCE.
ML7A (Malha Al Thamudiya) was a famous brave female fighter & hunter from Jubba, she was also famous with her two braids where she carved on the rocks in Thamudic inscriptions, alongside her daily activities like hunting and grazing camels.